Rivian just dropped the tri-motor R1 to 0.99% APR financing plus a fresh $1,000 discount that runs through July 27.
This Rivian incentive update combines the new Rivian 0.99% APR offer on 60-month terms with the Rivian R1 discount that stacks on top of existing pricing. Low rates like this have become the standard way EV makers move metal, and Rivian is clearly following the same playbook.
Why the timing matters
The Rivian R1 July deal gives buyers a narrow window to lock in both the ultra-low rate and the extra grand off. Combine it with a referral link for even more savings, and the total package becomes one of the strongest Rivian offers we've seen this year.
For Tesla owners thinking about switching, these numbers change the math. If you're planning to sell your current EV to fund a Rivian, Plug Motors can give you an instant offer and often beats typical trade-in values.
What it means for current Tesla drivers
Many Tesla owners already run accessories from Jowua Tesla accessories — phone mounts, center consoles, and more in their cars. Those same habits transfer easily to a Rivian, but the bigger decision right now is whether the 0.99% rate plus discount justifies moving before the July 27 cutoff.
I've covered similar Rivian moves in the past, including deeper dives on pricing at https://denniscw.com/blog/rivian-r1-discounts-2026-up-to-5k-off. This latest Rivian R1 0.99% financing push feels like a direct response to competitive pressure.
Bottom line
If you've been watching Rivian pricing, the combination of 0.99% APR and the $1,000 off creates a short-term window worth serious consideration before July 27.
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