EV SUV War Heats Up: Rivian Drops R1S to $749/Month, Ford F-150 Lightning Deals Explode

EV SUV War Heats Up: Rivian Drops R1S to $749/Month, Ford F-150 Lightning Deals Explode

The electric vehicle market is on fire, especially in the SUV and truck segment. Rivian just turned up the heat with aggressive pricing on their R1 lineup, while Ford is counterpunching hard against Tesla's Cybertruck. If you're in the market for an EV SUV or truck, now's the time to pay attention—these deals are game-changers.

Rivian's Killer R1S Deal: $749/Month + $3,000 Off

Rivian has refreshed their financing offers, slashing the monthly payment on the R1S SUV to just $749 a month. They're also throwing in $3,000 off to sweeten the pot. For context, the R1T truck has dipped as low as $550/month in the past, but $749 for a premium EV SUV? That's an absolute steal.

Of course, the upcoming R2 is generating massive buzz—details are dropping in just a few days. This could shake things up even more when it hits the streets. If you're eyeing a Rivian, don't forget to use a referral link (check the one in the video description below) to score extra perks on your order.

Ford F-150 Lightning Steps Up: 0% Financing and More

Tesla's Cybertruck starting at $59,000 has everyone scrambling, and Ford is no exception. They're rolling out insane incentives on the F-150 Lightning:

• 0% APR for 72 months
• Zero down payment
• No payments for 90 days
• $1,000 Truck Month cash

We've seen payments as low as $350–$500/month on these beasts. I got to borrow one recently, and it was surprisingly great—super comfortable with that classic truck feel. Don't get me wrong, I'm still team Cybertruck all the way (I'd never swap mine out), but the Lightning is a solid contender if you're shopping around.

What do you think? Cybertruck loyalist or tempted by these Ford deals? Drop your thoughts in the comments!

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Final Thoughts

The EV SUV and truck wars are just getting started. With Rivian pricing aggressively ahead of the R2 reveal and Ford going all-in on the Lightning, competition is fierce. Stay tuned for more updates, and let me know: What's your next EV move?

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